EST.
2013
2013
Melbourne Origin
Our Origin Story
From an Iveco Van to a Global Village.
Founded by Ugandan-born Dennis Obel in 2013, Afrofeast began as a pioneering Pan-African gourmet food truck — an Iveco van wrapped in vibrant Ndebele cultural patterns, moving through the streets of Melbourne serving Ugandan Rolex and South African Bunny Chow.
Recognising that the hunger for African culture was not just physical — it was digital — the brand evolved into a sophisticated global media ecosystem. Today, Afrofeast is a cultural bridge connecting communities through food, travel, and unapologetic storytelling.
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The hunger for African culture was not just physical — it was digital. And so we followed it, everywhere it went.
Dennis ObelFounder & CEO · dennisobel.com →
